Marketing Account Manager

Job Summary

The Marketing Account Manager is a key contributor in defining and executing marketing strategies and tactics for assigned service lines across a range of media channels. Candidates must have a passion for powerful storytelling and a willingness to explore, learn, and grow as a part of a tight-knit collaborative team. Must have the ability to manage and prioritize multiple projects at the same time. Experience in healthcare is a plus, but not required.

Qualifications

Bachelor's Degree in Marketing, Public Relations, Communications, or a closely related field from a recognized college or university Required

Work Experience

3 or more years progressive work experience in marketing and public relations, preferably in a healthcare system, physician marketing, or closely related field Required

Essential Functions

• Develop strategic marketing and communication plans to support specific service lines
• Execute tactical programs across multiple media channels to build service line awareness and drive specific patient actions
• Collaborate with cross-functional teams including service line leaders and physicians to understand and align marketing efforts to business objectives
• Plan, develop, and supervise the development and delivery of marketing and PR campaigns, from creation to completion. This will involve managing relationships with clients and internal “agency” team – writers, graphic designers, PR, training and internal communications, etc.
• Establish campaign metrics and provide analysis of performance to steer optimizations
• Help with development of budgets, determine resource allocation, and assign metrics to ensure smooth, on-time and on-budget operation of campaigns
• Use research tools to assess current market and future marketing trends
• Monitor and evaluate competitive messaging and offerings to identify threats and trends
• Work hand-in-hand with other marketing team members to grow collective knowledge and expertise and to identify resource needs to ensure team success

Additional Duties

• Adheres to the hospital and departmental attendance and punctuality guidelines
• Performs all job responsibilities in alignment with the core values, mission and vision of the organization
• Performs other duties as required and completes all job functions as per departmental policies and procedures
• Maintains current knowledge in present areas of responsibility to include any specialty certification requirements (i.e., self-education, attends ongoing educational programs)
• Attends staff meetings and completes mandatory in-services and requirements and competency evaluations on time
• Demonstrates competency at all levels in providing care to all patients based on age, sex, weight, and demonstrated needs. For non-clinical areas, has attended training and demonstrates usage of age-specific customer service skills
• Wears protective clothing and equipment as appropriate